Let’s get real here. All the main newspapers have invested in their web sites in order to maximise income. Murdoch is just the first to blink and pursue subscription in addition to advertiser income.
Look what happened in the airline industry. Three years ago you had to pay extra to do an on-line check-in with Ryan air. Now you get fined £40 if you don’t. In the meantime, all the check-in desks (and the people who staffed them) have disappeared. Similar cost savings will occur in the news industry, once the market can be moved to the low cost automated delivery of the web.
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